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LadyMoney is one part think tank, one part media destination for all things pertaining to women and finance. Here you’ll find both irreverent commentary and whip smart analysis on the trends shaping the female economy. 

Meet Mischaela. 

Brazen ENTJ, proud owner of a Capricorn stellium, lady in black. No problem “keeping up with the boys” despite a 4 inch heel. 

Mischaela Elkins is the lady behind LadyMoney – a thinktank meets media destination to occupy the gap in clever, whip smart content and commentary on women’s behavioral finance and economics. 

An expert on the topic of Female Behavioral Finance and Economics – Mischaela holds an undergraduate degree in Marketing and Finance from Indiana University, studied Business Statistics and Economics during a pre-MBA summer intensive at Harvard Business School, and completed her MBA at Spain’s high ranking Instituto de Empresa. Post-MBA she completed a specialization from Universite de Geneve in Investments and holds a CFA credential in IF.

Her resume includes product strategy for a financial services firm with clientele including some of the most sought after hedge funds, active trader strategy for a derivatives trading platform, and a portfolio of consumer psychology and behavior based positioning work for brands like Space X, Patek Phillipe, Tiffany & Co, and DKNY.