Blitzscaling. A practice that is just like it sounds, the massive shift – all hands on deck- method of hitting the highest velocity scale possible. An all your eggs in one basket, aim and fire method for growth beyond growth.
The method was first coined by Reid Hoffman – the growth guru behind PayPal and later LinkedIn. Reid describes the term as “what you do when you need to scale really, really quickly. Typically to serve a globally located audience of consumers. The need arises because you need to be the first mover at scale.” What this means is that you are scaling up all areas of the business to support a large client base, or an ever increasing client base. With the user adoption, comes the fortress of users with problems being solved by your solution that at scale ultimately becomes new entrants’ or competitors’ biggest barrier to entry.
The key to remember is that you don’t have to scale every part of your business all at the same time, but you do have to scale and right size each part of your business. The key is not to let any one part of the business become a choke point for the business. Scaling in step is key, as growth supports growth….weak foundations in core operations can cause the business to collapse in on itself. A common growth inhibitor is not scaling operations like billing and post-sales care to their full extent to support the efforts of a scaled up sales organization. If you’re going to blitz, you have to get everyone on board and running in the same direction.
This post serves as a starting point for my holistic guide on how to blitzscale. This first installment is your introduction to the term and a few points to consider. Below you’ll find posts on each core topic and how it all comes together.
- Identifying the Need to Blitzscale
- The Three Types of Scale
- Your Workforce Scale Up
- Your User/Consumer Base Scale Up
- Your Revenue Scale Up
- Blitzscaling Your Supporting Roles
- Dos and Don’ts of Blitzscaling
- How to Level Scale
- How to Maintain Scale
- Shifting to Scale